Asda Says Burns Night Essentials Sales Rocket
UK retailer Asda says sales of Burns Night products have experienced a huge increase after the supermarket rolled back prices on products and shoppers opted to celebrate at home this month.
Scottish Kestrel potatoes sales rocketed by 700 per cent, whilst there was a 200 per cent leap in Haggis sales, and Scottish Whiskey purchases rose by 40 per cent.
The strong sales come on the back of a roll-back on Burns Night prices with offers such as £1 on Halls 454g Haggis.
Asda says the increase in sales reflects the fact that shoppers this year prefer to entertain at home.
In an effort to help customers of its Scottish store prepare for a Burns Night indoors this year, the retailer at its Hamilton store held a Haggis workshop and is offering shoppers the chance to win their own Burns Night meal at home, through a special online poetry competition.
Paul Dover, Customer Planning Manager for Local in Scotland, said: “This is our most ambitious Burns Night project yet and we think it’s the perfect way to get our customers and colleagues engaged with the true spirit of Burns Night. With sales already showing the popularity of our Scottish products price Rollback, I’m sure this is going to be a Burns Night to remember for our customers”.
Click Here To Buy Haggis Online From Asda
Please Note - All Prices Quoted Are Correct at Time of Posting
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