Asda Launches Low Carbon Beef Range
In a bid to bolster its environmentally friendly credentials even further, Asda Groceries has launched a range of low carbon beef.
The retailer says the new range has “the lowest carbon footprint in the industry” and is produced using one third less CO2 than regular beef.
The savings come from reducing the lifespan of cattle from the standard 24 months, to between nine and eleven months.
Since the animals used to produce the beef are dairy bulls, the carbon dioxide emitted is technically classified as a by-product of milk production, and the reduction in emissions can be used to offset those from the dairy farming process.
Reducing the age at which cattle is actually brought to market to between 9-11 months results in significantly lower carbon emissions than standard cattle, which is brought to market after 24 months.
The resulting smaller animal size means that portions can be managed more easily, resulting in lower retail prices to standard beef.
Pearce Hughes, Asda’s agriculture development manager, said: “We’ve been working on this programme for a number of years and are proud to finally see it come into fruition.”
“We wanted to create a low carbon beef that was both accessible to our consumers and viable for our farmers.”
“Should the product prove successful, we could be looking to extend it into our successful ‘Respectful’ low carbon range of free range eggs “
Click Here To Buy Beef Online From Asda Groceries
Please Note - All Prices Quoted Are Correct at Time of Posting
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