Asda Launches Largest Ever Price Cut On Essential Items In Over A Decade
Retail giant Asda is launching its largest ever price cut campaign in over a decade, and says it will cut the price of more than one in five or 20 per cent of its product lines across its stores.
The UK’s second largest retailers says it will cut prices on more than 3,600 essentials, including milk, potatoes, bananas, cheese and rice, and that prices will be cut by an average of 13 per cent during January.
Asda says the price cuts will be for a long duration with most price cuts expected to last from between six to twelve weeks.
Darren Blackhurst, Asda’s chief merchandising officer, said: “People are sick and tired of being tricked and deceived by dodgy claims and bogus bogofs (buy one get one free deals). Unlike our rivals, we’re lowering prices on a more permanent basis on the products people want to buy, not just products we want to sell them. We also want people to check our prices every time they shop. “
The move follows quickly on the heels of rival Tesco’s announcement less than a week ago that it would introduce as many as 12,000 special offers that would save its customers an estimated £280 million.
Both Tesco and Asda have pledged to maintain VAT at 15 per cent for a large number of non food products in the new year, despite the fact that the government has increased VAT to its former level of 17.5 per cent.
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Please Note - All Prices Quoted Are Correct at Time of Posting
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