Supermarket Beer Sales Will Surpass Pub Sales By 2010
Supermarket and off license sales of beer will overtake the amount sold in pubs by as early as next year.
Cut price offers for beer from retailers, coupled with the recession is encouraging money conscious Britons to drink at home rather than down the pub.
The knock on effect of cheap alcohol available from supermarkets has been loss of sales at pubs, forcing in some cases, closures.
Nielsen, a market research firm, noted that alcohol sales including beer, wine and spirits were seeing monthly declines from between 8-11 per cent as a result of cheap alcohol being sold by supermarkets.
Beer which is sold in pubs and restaurants is known as ‘on-trade’ sales, and makes up approximately 58 per cent of total sales. Beer sold elsewhere or in supermarkets and off licenses is known as ‘off-trade’ and makes up 42 per cent of total sales..
Nielsen believes that off-trade beer sales will exceed on-trade sales by 2010, and that pub owners, companies and brewers must review their pricing in order to lure their customers back into pubs.
Pubs selling alcohol only are having a harder time of it than those selling food. It is hoped the World Cup will have a positive effect on the market but consumers also look where they get value for money and brewers need to look at producing value beers.
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Please Note - All Prices Quoted Are Correct at Time of Posting
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